Digital Innovation in the Pharmaceutical Industry

Pharmaceutical products play an important role in healthcare. It is essential because it is a major source of medical innovation. The most challenging year 2020, where the COVID-19 situation had adversely impacted the business and market around the world. It affected the economies and businesses due to the complete lockdown. As the total shutdown had halted daily operations, many organizations across several sectors are suffered. Companies especially in critical sectors, such as pharmaceuticals, are operating and meeting the demands of the customers and partners regularly through Digital marketing . Since Pharma companies in India have to respond and recover in this challenging time, it is crucial for them to take the digital route. India takes an important position in the global pharmaceuticals sector, as India is the largest provider of generic drugs globally. The Indian pharmaceutical industry meets over half of the global demand for various vaccines. In 2020, ...